Photo From Bryan Riedel
THE IMPROVEMENT THAT I WANT IN MY SKILLS ….
For our next collaborative project in audit teams, I want to focus on developing my strategic communication and community engagement skills. These abilities are essential for promoting non-profit organizations and encouraging stronger community participation. From my experience, I’ve learned that effective communication goes beyond simply sharing information—it involves building trust, understanding audience needs, and creating messages that inspire people to act on it. This project gives me the opportunity to improve how I analyze and design communication strategies that connect with diverse groups. I’m especially interested in exploring how non-profits use language, tone, and visuals to express their mission and values. I want to learn how digital platforms, such as social media and online campaigns, can help organizations strengthen their public presence to reach a wider audience. I hope to gain a deeper understanding of how thoughtful and strategic messaging can motivate people to get involved and support meaningful causes.
My audit team will also help me grow academically and professionally by allowing me to exchange these ideas. We can evaluate how effectively a non-profit’s promotional efforts reflect its mission and engage the community. My goal is to identify both the strengths and weaknesses in the organization’s communication practices, such as clarity of “the message.” Overall, I believe that enhancing my communication and engagement skills will not only help me succeed in this project but also prepare me for future professional opportunities.
THE NON-PROFIT THAT CONNECTS WITH ME THE MOST … “JARED’S HEART OF SUCCESS” & HERE IS MY STRATEGY !
I want to strengthen my strategic communication and community engagement skills to better understand how non-profits connect with their audiences. These skills are essential for organizations like Jared’s Heart of Success, which focuses on empowering youth through mentoring, leadership, and advocacy. I want to truly make an impact by helping non-profits communicate their mission clearly and consistently while inspiring people to get involved. Altogether by developing this skill, it will help me analyze how content can motivate and build trust within a community. In Meghan Casey’s The Content Strategy Toolkit, she explains how I can explore practical ways to plan and manage communication strategies that could improve outreach and engagement for non-profits.
In Chapter 10, Casey (2025) discusses how a well-structured content plan ensures that every message aligns with an organization’s mission and audience needs. She explains that strong communication begins with setting clear goals and understanding what information matters most to the audience. For Jared’s Heart of Success, this means creating content that tells powerful stories of youth empowerment and highlights opportunities for community involvement. A content plan could even include scheduled updates, consistent branding, and clear motives to action that make people want to participate. I think by applying these strategies, it would help me understand how effective planning leads to consistent messaging and deeper engagement.
In Chapter 11, Casey (2015) focuses on how content governance helps organizations maintain quality, consistency, and accountability. Casey emphasizes on how creating these guidelines for tone, visuals, and review could help the process. If we put this altogether, this could make sure that all communication remains authentic, and mission driven. For Jared’s Heart of Success specifically, I think that having clear governance would ensure that all materials from social media and posts to website will show how the organization’s values of empowerment. In the long-term, this trust with audiences will also show professionalism. After everything I learned from this chapter, I can see how the improvement of Jared’s Heart of Success consistent organization such as posting schedules, message coordination, and content review processes could help this non-profit spread there message.
Non-Profits, Social Media & Mission
According to Morgan, DeMasters, and Wiley (2025), successful non-profits use social media and digital communication to not just share information, but to create meaning. Their research emphasizes that aligning online content with an organization’s mission improves credibility, transparency, and public engagement. For Jared’s Heart of Success, this means ensuring that every message, post, and campaign reflects its mission to educate the youth. I think by applying these strategies, the organization can use digital platforms to highlight personal success stories as well. The authors of this article also stress that authenticity and responsiveness are crucial for sustaining relationships with supporters. This perspective helps me see how clear communication and timely engagement can inspire people to take action to joining the organization’s mission. Even by strengthening these skills, it will allow me to analyze and contribute to Jared’s Heart of Success’s outreach efforts by also focusing on how digital storytelling can bring community participation. I think overall this research supports my goal of becoming a more effective communicator who can help non-profits design impactful, ethical, and engaging communication strategies to help boost participation.
More You Could Know Through These Citations ….
About GAgives on Giving Tuesday: fundraising platform to raise money and access free campaign resources!
Jared’s Heart of Success: Empowering the Youth!
Meghan Casey’s The Content Strategy Toolkit (2015)
Morgan, DeMasters, and Wiley (2025)
